They trusted us



Château de Cheverny

Club Med

Efficio Group

Global Business Leaders Club

Grenoble Ecole de Management


Icam Lille



Louvre Hotels Group

Sorbonne Nouvelle




Paris Fantastic ! 

Pierre Fabre








Examples of projects

1. Cosmetics & luxury goods, consumer goods
Advice for successful e-marketing on TikTok in France, for a large French dermo-cosmetic group
Definition and implementation of the communication strategy on Chinese social media for the launch of Klorane, hair care product line of Pierre Fabre group in China
Management of a consulting project related to the market analysis and development strategy in China, including the possibility to leverage e-commerce platforms, for Efficio Group, a French company in the secondary luxury market
Definition of the digital marketing strategy in China for U’Wine from
Chinese market study for a French skincare brand of medium-high end
2. Tourism and leisure

Launch and development of a digital platform and creation of content on tourism and art of living in France: Allez Xin!

Definition and implementation of the marketing & communication strategy vis-a-vis Chinese tourists for Château de Cheverny, a famous castle of the Loire Valley

Coordination for the launch of “Paris Fantastic!”, a high-end magazine for Chinese tourists

3. Telecoms and various sectors
Management of an international partnership project on LAN products and the project team (~20 managers or experienced professionals), between Orange Business Services and Huawei
Market study on childhood education in China, definition of the development and partnership strategy for Nathan, French leader in education and publications for children and youth
Management of a partnership project between a large Chinese group and a French company in the synthetic turf industry
Root cause analysis and solution proposal to increase employee loyalty in the Chinese subsidiary of a European industrial group

Assistance in the negotiations between a large Chinese group and a French medium-sized company in the areas of energy and waste treatment

For Global Business Leaders Club: organization of Sino-French events in Paris, in collaboration with Prospective & Innovation Foundation led by Mr. Jean-Pierre Raffarin, former Prime Minister of France; organization of visits to French companies

Coaching to former CEO of Club Med China: Chinese market, team management and partner relationship
Intercultural training and team-building workshops for French and European managers at Alibaba
Intercultural training for more than one hundred Chinese expatriates of Airbus Group
Intercultural training for the executive team members (including the former CEO) of Thales China, as well as their spouses
Intercultural training for the management teams of Safran, Sanofi, IKKS, Louvre Hotels Group, SafeRail, SES-Imagotag
Intercultural training for the Purchasing & Supply Chain team of a European industrial group, both in France and in China
Strategic Messaging training to L’Oréal APAC Communication teams, in collaboration with The Message Company
Training for the European teams of a large Chinese telecommunications operator: “Effective Presentation and Speech” and “Effective Negotiation and Communication”
Trainings for better understanding Chinese digital market, for Canal +, Dailymotion, LVMH Moët Hennessy, Orange, Septodont and Grenoble Ecole de Management
Intercultural management training for EMBA students at City University of Hong Kong (CityU) and for business executives participating in the iLEAP program at Southern University of Science and Technology (SUSTech, in the context of partnerships between these universities and HEC Paris Executive Education

Intercultural training for students at Icam Lille (Institut catholique d’arts et métiers)

Courses “To better understand China and the Chinese” at Sorbonne Nouvelle University (Paris 3)


Recommendations from our clients or partners

“Chunyan Li has provided a great help in a very challenging project that had a very tight time constraint, a complex and rich content and a true French-Chinese cultural mix challenge. In a record time Chunyan took the lead position and was able to drive the different streams of the project whilst creating and growing the link between two cultures and two companies that did not have experienced such an engagement. She showed a great amount of drive and energy alongside with an ability to very quickly understand our specifics. I’d recommend Chunyan!”

Matthieu Arnould, VP of Partnerships, Orange Business Services

“A very inspiring course, with really rich content and an original angle of view!”

Eliane Karsaklian, former Director of International Negotiation Master, Sorbonne Paris 3

“Chunyan Li has been accompanying me since 2016 for adapting the programs of  Cheverny Castle to medium/high end Chinese tourists, defining our e-marketing strategy and meeting with Chinese tourism professionals in France. Always listening, she takes actions quickly, with moreover a very human touch; her advice is very useful for developing business with Chinese tourists!”

Constance de Vibraye, owner of Cheverny Castle

“Chunyan’s coaching was quite intense, operational and inspiring!”

Gino Andreetta, former CEO of Club Med China 

“A very instructive, practical, and inspiring training session, with many nuances and explanations on the details. ”

Laurent Guyot, former CEO of Thales China

“I worked with Chunyan Li on a consulting project related to the market analysis and development strategy in China for a French luxury actor, and she has proved to be a highly motivated, efficient and flexible project manager!”

Florent Courau, president of SJ Conseil, former CEO of JD.com France

“In the context of the A330 project of Airbus group and during one year, Chunyan Li provided intercultural training sessions to more than one hundred Chinese employees who worked and lived in Toulouse. The training has been very useful for them to work efficiently with our European colleagues and to be better integrated into the local life. She designed all the training courses and completed this mission successfully, with much energy, passion and professionalism. Her performance was appreciated a lot by the trainees and our HR teams, both in France and in China!”

Arnaud Goudy, Training Manager for A330 Completion & Delivery Centre in Tianjin, Airbus

A bridge between

China and Europe