Chunyan Li, born in China, a graduate from Peking University (Beida) and HEC Paris, has been living in France for now 20 years and traveling between East and West. She has acquired a deep understanding of interculture, and speaks Chinese, French and English fluently.

Since she founded FEIDA Consulting, she has supported clients from different sectors on consulting or training / coaching missions (list of references). She had also acquired over ten years of previous experience in strategy consulting, marketing / business development, and management of international projects in both countries and across varied industries (mainly at Roland Berger Paris, Alcatel-Lucent Paris and former Accor Services – now Edenred Beijing): cosmetics, retail, energy & utilities, telecom services, services, automotive and construction.

She’s author of the book ‘‘Succeeding in the Chinese Market: 100 Business Leaders Reveal the Secrets of the Chinese Puzzle’’ (Eyrolles, Dec. 2014), the first book of its type written in French by a Chinese business woman. Her second book (autobiographical story) – “Cyrano, Confucius and me: a Chinese woman in Paris” (L’Archipel) – was published in Feb. 2021 (publication scheduled in China). She has also co-translated ‘‘Are Humanities only about Human Beings’’ for French Universities’ Publishing House (PUF); the book was published by San Lian (the most famous Publishing House of Humanities in China) in Sep. 2001. Her articles about China and Sino-French or Sino-European business or relations have been published in Le Monde, Le Figaro, Les Echos, Challenges, Chine-info… She was also freelance columnist for “Vue de Chine” of the French weekly newspaper La Tribune.

She regularly participates in the TV debates or programs of France-2, France-5, France-24, Arte, BFM TV, TV5 Monde… She is also a conference speaker, and her audience includes companies, schools, chambers of commerce, institutions and associations.