OUR CLIENTS

They trusted us

Airbus

Chassis Brakes International

Château de Cheverny

Club Med

Efficio Group

Global Business Leaders Club

Grenoble Ecole de Management

HEC

IKKS

L'Oréal

Louvre Hotels Group

L’université Sorbonne Nouvelle

LVMH

Nathan

Orange

Paris Fantastic ! 

Pierre Fabre

SafeRail

Safran

Sanofi

SES-Imagotag

Thales

U'Wine

...

OUR PROJECTS

Examples of projects

1. Cosmetics & luxury goods, consumer goods
Definition and implementation of the communication strategy on Chinese social media for the launch of Klorane, hair care product line of Pierre Fabre group in China
Management of a consulting project related to the market analysis and development strategy in China, including the possibility to leverage e-commerce platforms, for Efficio Group, a French company in the secondary luxury market
Definition of the digital marketing strategy in China for U’Wine from
Bordeaux
Chinese market study for a French skincare brand of medium-high end
2. Tourism and leisure

Launch of a medium-high end tourism digital project to attract Chinese tourists to France and Europe

Definition and implementation of the marketing & communication strategy vis-a-vis Chinese tourists for Château de Cheverny, a famous castle of the Loire Valley

Coordination for the launch of "Paris Fantastic!”, a high-end magazine for Chinese tourists

3. Telecoms and various sectors
Market study on childhood education in China, definition of the development and partnership strategy for Nathan, French leader in education and publications for children and youth
Management of an international partnership project on LAN products and the project team, between Orange Business Services and Huawei
Root cause analysis and solution proposal to increase employee loyalty in the Chinese subsidiary of an European industrial group

Assistance in the negotiations between a large Chinese group and a French medium-sized company in the areas of energy and waste treatment

For Global Business Leaders Club: organization of Sino-French events in Paris, in collaboration with Prospective & Innovation Foundation led by Mr. Jean-Pierre Raffarin, former Prime Minister of France; organization of visits to French companies

Intercultural training for the Chinese expatriates of Airbus Group
Coaching to former Club Med China CEO: Chinese market, team management and partner relationship
Intercultural training for the management team members (including the CEO, Strategy director,…) of Thales China, as well as their wives
Intercultural training for the management teams of Safran, Sanofi, SES-Imagotag, IKKS, Louvre Hotels Group, SafeRail
Intercultural training for the Purchasing & Supply Chain team of Chassis Brakes International, both in France and in China
Strategic Messaging training to L’Oréal APAC Communication teams, in collaboration with The Message Company
Trainings for better understanding Chinese digital market, for Canal +, Dailymotion, LVMH Moët Hennessy, Orange and Grenoble Ecole de Management
Intercultural training for EMBA students from City University of Hong Kong (CityU), in the context of a partnership program between CityU and HEC Paris Executive Education

Courses "To better understand China and the Chinese" at Sorbonne Nouvelle University (Paris 3)

WHAT THEY SAY ABOUT US

Recommendations from our clients or partners


“Chunyan Li has provided a great help in a very challenging project that had a very tight time constraint, a complex and rich content and a true French-Chinese cultural mix challenge. In a record time Chunyan took the lead position and was able to drive the different streams of the project whilst creating and growing the link between two cultures and two companies that did not have experienced such an engagement. She showed a great amount of drive and energy alongside with an ability to very quickly understand our specifics. I’d recommend Chunyan!”

Matthieu Arnould, VP of Partnerships, Orange Business Services


“A very inspiring course, with really rich content and an original angle of view!”

Eliane Karsaklian, former Director of International Negotiation Master, Sorbonne Paris 3


“Chunyan Li has been accompanying me since 2016 for adapting the programs of  Cheverny Castle to medium/high end Chinese tourists, defining our e-marketing strategy and meeting with Chinese tourism professionals in France. Always listening, she takes actions quickly, with moreover a very human touch; her advice is very useful for developing business with Chinese tourists!”

Constance de Vibraye, owner of Cheverny Castle


“Chunyan’s coaching was quite intense, operational and inspiring!”

Gino Andreetta, former CEO of Club Med China 


“A very instructive, practical, and inspiring training session, with many nuances and explanations on the details. ”

Laurent Guyot, former CEO of Thales China


“I worked with Chunyan Li on a consulting project related to the market analysis and development strategy in China for a French luxury actor, and she has proved to be a highly motivated, efficient and flexible project manager!”

Florent Courau, president of SJ Conseil, former CEO of JD.com France


“In the context of the A330 project of Airbus group and during one year, Chunyan Li provided intercultural training sessions to more than one hundred Chinese employees who worked and lived in Toulouse. The training has been very useful for them to work efficiently with our European colleagues and to be better integrated into the local life. She designed all the training courses and completed this mission successfully, with much energy, passion and professionalism. Her performance was appreciated a lot by the trainees and our HR teams, both in France and in China!”

Arnaud Goudy, Training Manager for A330 Completion & Delivery Centre in Tianjin, Airbus

A bridge between

China and Europe