They have trusted us:

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Recent or ongoing projects (not exhaustive):

I. Consulting

1. Cosmetics & luxury goods, consumer goods

  • Definition and implementation of the communication strategy on Chinese social media for the launch of Klorane, hair care product line of Pierre Fabre group in China
  • Management of a consulting project related to the market analysis and development strategy in China, including the possibility to leverage e-commerce platforms, for a French company in the secondary luxury market (in collaboration with SJ Conseil)
  • Chinese market study for a French skincare brand of medium-high end

2. Tourism & leisure

  • Definition and implementation of the marketing & communication strategy vis-a-vis Chinese tourists for Château de Cheverny, a famous castle of the Loire Valley
  • Launch of a medium-high end tourism digital platform to attract Chinese tourists to France

3. Various sectors

  • Management of an international project on LAN products between Orange Business Services and Huawei
  • Assistance in the negotiations between a large Chinese group and a French medium-sized company in the areas of energy and waste treatment
  • Organization of visits to French companies for a delegation of 25 Chinese business leaders

“I worked with Chunyan Li on a consulting project related to the market analysis and development strategy in China for a French luxury actor, and she has proved to be a highly motivated, efficient and flexible project manager!”

—-  Florent Courau, CEO of France, former president of SJ Conseil

“Chunyan Li has been accompanying me since 2016 for adapting the programs of  Cheverny Castle to medium/high end Chinese tourists, defining our e-marketing strategy and meeting with Chinese tourism professionals in France. Always listening, she takes actions quickly, with moreover a very human touch; her advice is very useful for developing business with Chinese tourists!”

—-  Constance de Vibraye, owner of Cheverny Castle

“Chunyan Li has provided a great help in a very challenging project that had a very tight time constraint, a complex and rich content and a true French-Chinese cultural mix challenge. In a record time Chunyan took the lead position and was able to drive the different streams of the project whilst creating and growing the link between two cultures and two companies that did not have experienced such an engagement. She showed a great amount of drive and energy alongside with an ability to very quickly understand our specifics. I’d recommend Chunyan!”

—- Matthieu Arnould, VP of Partnerships, Orange Business Services

Illustration of high-level business conferences or events

Oct. 2016: organization of a Sino-French business dinner, during the visit of IBLC Club to Paris, in collaboration with the Prospective & Innovation Foundation

  • ~50 business leaders from China & France
  • Presence of Jean-Pierre Raffarin, former French Prime Minister; Jianyi Zhu, Economic and Commercial Counsellor of Chinese Embassy in France; Heping CAO, economist and professor at Peking University

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Dec. 2016: organization of a Business Conference for Château de Cheverny, in partnership with XYO Communication

  • 40 Chinese professionals in tourism in France, plus 5 Chinese journalists
  • Presence of the castle’s owner, Mr. & Mrs. De Vibraye

Evénements-2) 2017 05 v2



II. Training & Coaching 

  • Coaching to CEO of Club Med China: Chinese market, team management and partner relationship
  • Intercultural training for CEO and Strategy director of Thales China, as well as their wives
  • Intercultural training for the team of SafeRail, a French SMB in the sector of public transport signal control
  • Intercultural training for the Chinese expatriates of a large French CAC-40 group
  • Strategic Messaging training to L’Oréal APAC Communication teams, in collaboration with The Message Company
  • Training on Chinese digital market, for Orange and Grenoble School of Management
  • Courses “To better understand China and the Chinese” at Sorbonne Nouvelle University (Paris 3

“A very instructive, practical, and inspiring training session, with many nuances and explanations on the details. ”

—- Laurent Guyot, CEO of Thales China 

 “The training was quite intense, operational and inspiring!”

—- Gino Andreetta, CEO of Club Med China 

 “A very inspiring course, with really rich content and an original angle of view!”

—- Eliane Karsaklian, Director of International Negotiation Master, Sorbonne Paris 3

“In the context of the A330 project of Airbus group and during one year, Chunyan Li provided intercultural training sessions to more than one hundred Chinese employees who worked and lived in Toulouse. The training has been very useful for them to work efficiently with our European colleagues and to be better integrated into the local life. She designed all the training courses and completed this mission successfully, with much energy, passion and professionalism. Her performance was appreciated a lot by the trainees and our HR teams, both in France and in China!”

—- Arnaud GOUDY, Training Manager for A330 Completion & Delivery Centre in Tianjin, Airbus

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