FIELDS OF ACTIVITIES

We have two poles of activities: Pole Consulting and Pole Training / Coaching,

to support your projects between China and France or Europe.

We mainly cover four sectors:

cosmetics & luxury industry, consumer goods, tourism & leisure and telecommunications.

1. Definition & implementation of “Go-to-market” strategy
Market Research: trends and perspectives, customer needs and segmentation, benchmarking, distribution channels, legal environment, due diligence studies
Feasibility Analysis and Business Plan: barriers to entry, strength and weakness, return on investment and risk assessment, business plan modeling
Definition & implementation of market entry or development strategy: differentiation, brand name translation, brand or business development, marketing & communication plan, distribution channels, partnership building, launch of a new product or service, government relations, associated action plan, project management, etc.
2. Definition & implementation of Digital strategy
E-marketing

Definition of the brand's distinctive positioning and key messages to its target customers

Definition and implementation of the action plan: e-marketing campaigns and phases, digital platforms to be used, design and realization of content, recommendation of “Key Opinion Leaders", partnerships with media or other actors, project coordination, follow-up of results, etc.

E-commerce

Selection of e-commerce platforms or partners

Accompaniment for the implementation of online sales and product promotion, the communication and follow-up with partners

3. Partnership building or management
Screening and assessment of potential partners (joint-venture partners; importers, distributors or business partners; acquisition targets for investors): synergy, value convergence, operational consistency, credibility and performance of potential partners
Connecting with selected partners
Assistance in negotiations and the conclusion of partnership agreements

Daily management of partnership projects in a multicultural context

Organization of high-level business events or company visits

Whatever your sector of activity, we help you enhance the effectiveness of your management and collaboration in an intercultural environment, especially between China and France or Europe; as well as to improve your knowledge of the Chinese or French / European markets.

Our standard training modules can be further adjusted to each client's specific needs

We have a more detailed program for each module (upon request).

We are certified by DataDock in France.

1. Standard modules – Training for the French / Westerners

Intercultural training: management, collaboration, expatriation
Module 1: Understanding the fundamentals of Chinese culture and its impact on the business (2-4h):
Module 2: Collaborating effectively with the Chinese (1 day):
  • Traditional Chinese values and their evolution, cultural and social codes in China
  • Common points and cultural differences between China and France / West, as well as their influence on the business
  • Succeeding in collaborating with the Chinese : “to-do” / “not-to-do”
Module 3: Preparing for expatriation to China (2 days):
  • "Collaborating effectively with the Chinese"
  • "Integration in Chinese society"
Module 4: Attracting and welcoming Chinese tourists (1/2-1 day)
(in partnership with an experienced tourism professional):
  • Expectations/ needs and habits / behaviours of Chinese tourists
  • "To-do" and "Not-to-do" for attracting or welcoming them
Training for succeeding in the Chinese market

Module 5: Succeeding in the Chinese market (2-4h): 

  • Evolution, opportunities & challenges
  • Keys to success and pitfalls to avoid (based on the lessons learned from Western or Chinese companies)
Module 6: Succeeding in the Chinese digital market (1/2 - 1 day):
  • Global view and specificities of the Chinese digital market
  • Profiles and expectations of Chinese internet users / consumers
  • Keys to success in digital marketing (SEM & SEO, social networks and video platforms), and/ or in e-commerce in China, depending on the sector (cosmetics, luxury, consumer goods, etc.)

Illustration : Pourquoi les Chinois n’aiment-ils pas dire « Non » ? (Why don’t the Chinese like to say “No”?) (2017)

2. Standard modules – Training for the Chinese

Intercultural training: collaboration, management, social integration
Module 7: Collaborating effectively with the French or Westerners (1-2 days):
  • Social values and codes in France or in the West
  • Common points and cultural differences between China and France or the West, as well as their influence on the business
  • Succeeding in collaborating with the French or the Westerners: “to-do” / “not-to-do”
  • (Optional) "Integration in French society"
Training for succeeding in the French or European market

Module 8: Succeeding in the French or European market (1/2- 1 day):

  • Evolution, opportunities & challenges
  • Keys to success and pitfalls to avoid
  • Lessons learned from the “market entry” or cross-border M&A operations of Chinese companies abroad

3. Tailor-made training and coaching for the Westerners or the Chinese

Training or coaching program specially designed for you, according to your specific needs and expectations

A bridge between

China and Europe